Budweiser x Lionel Messi

After a week of speculation, Lionel Messi announced he would be staying at FC Barcelona for at least one more season, triggering one of the biggest social media moments in football history.

Within 48 hours, we used Messi’s new partnership to craft a uniquely-Messi response to the flurry of pundit opinions: they say a lot about Lionel Messi, and in return, he prefers to let his actions speak for themselves.

Press: Muse by CLIO, AdAge, Forbes, Creativity Pick of the Day

2021 CANNES LIONS, SILVER 
2021 CLIO SPORTS, SILVER 
2021 ONE SHOW, BRONZE 
2021 SHORTY AWARDS WINNER X2  
2021 WEBBY AWARDS NOMINEE X3

EDIT: Jim Helton // Final Cut
ECD: James Cowie 
CD: Heather English 
ACD: Chris Wernikowski, Jeff Rozman
AD: Ashley White

Made @ D.NY

︎︎︎

01 TEASER FILM

02 KEY IMAGE


03 ACTIVATION

Lactaid x Farmer Dave

Due to its somewhat clinical-sounding name and a natural association to the brand’s line of pharmaceutical products, a lot of people assume that Lactaid is a milk substitute. The fact of the matter is, it’s not. Lactaid is 100% real milk, just without the lactose.

To drive this point home, we’ve brought in a real farmer and his cow to set the record straight.

DIRECTOR: Joe Pernice
ECD: George Decker
ACD/AD: Ashley White

Made @ D.NY

01 OLV




02 TVC

Toyota Trucks

Toyota Trucks are typically outclassed by other “work truck” brands. They don’t quite have the capabilities that blue collar workers require during the week.

So instead, we focused on what they can do for your weekend. Less “work,” more “play.”

2017 HATCH AWARDS, Bronze
2017 HATCH AWARDS, Merit

01 TVC

02 PRINT















03 AUDIO

Swisher Blunts 2024 Launch

Swisher has officially landed in the cannabis space. 

After decades of DIY blunt-rollers proclaiming Swisher as the gold standard, the company decided to make it official.

Using their state-of-the-art facilities to manufacture and roll the most prestine bones ever rolled, it was our job to (re)launch the brand -- not as a cigarillo company, but as the OG brand name for blunts.

DESIGN: Alexandre Correa
CCO: Ashley Rudder
ECD: George Decker
ACD/Art: Ashley White

Made @ D.NY

︎︎︎

01 BRANDING

















02 PRODUCT NAMING




03 DIGITAL + SOCIAL




  




 

04 MERCH

Lactaid x Don’t Think Twice

Nothing strikes fear in the heart of those with sensitive stomachs quite like a dairy-laden delight. Frozen with fear, they must quickly weigh the pros and cons of indulging in such a self-destructive snack.

Well, with Lactaid, you don’t have to think twice.

DIRECTOR: Matt Kazman // Bows & Arrows
ECD: George Decker
ACD/AD: Ashley White

Made @ D.NY

01 2023/24 OLV



02 2023/24 SOCIAL