PNC Bank x LGBTQ

PNC Bank wanted to show their support for the LGBTQ+ community, but didn’t want to fall victim to the “rainbow-washing” effect that often takes place at the convergence of advertising and CSR.

So we found a way to speak meaningfully to the community, without being surface-level or selly.

Enter “Shared Wisdom,” a series of short and long-form films starring real members of the LGBTQ+ community as they offer lessons and advice from regarding their unique financial experiences as queer folk.

This series is still unreleased, but if you’d like to watch it, you can find it here:

https://vimeo.com/showcase/10715881
PW: pride

Made @ D.NY

DIRECTOR: Molly Schiot // Honor Society
ECD: Jeff Vinick, Joanne Scannello  
ACD/AD: Ashley White
CW: Amanda Brown
AD: Jasmine Gainous

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