PNC Bank x Chicago Bears
Planning an NFL Team sponsorship campaign during the year of COVID-19 was a unique challenge, what with the stadium we usually plaster in ad placements being completely closed off to fans and all.
So we pivoted. We went from Jumbotron-screen to Second-screen, creating a line of PNC Bank-branded GIPHYs (with the help of a Chicago-native artist) to help fans show their Bears Pride. Safely. From home.
2021 SHORTY AWARDS FINALIST, GIFS
ILLUSTRATION: @madebylisamarie
ECD: Jeff Vinick, Joanne Scannello
AD: Ashley White
Made @ D.NY
︎︎︎
Planning an NFL Team sponsorship campaign during the year of COVID-19 was a unique challenge, what with the stadium we usually plaster in ad placements being completely closed off to fans and all.
So we pivoted. We went from Jumbotron-screen to Second-screen, creating a line of PNC Bank-branded GIPHYs (with the help of a Chicago-native artist) to help fans show their Bears Pride. Safely. From home.
2021 SHORTY AWARDS FINALIST, GIFS
ILLUSTRATION: @madebylisamarie
ECD: Jeff Vinick, Joanne Scannello
AD: Ashley White
Made @ D.NY
︎︎︎
01 GIFs
02 PRINT
![]()
![]()
![]()
03 AUDIO








02 PRINT



03 AUDIO