Lactaid x Farmer Dave
Due to its somewhat clinical-sounding name and a natural association to the brand’s line of pharmaceutical products, a lot of people assume that Lactaid is a milk substitute. The fact of the matter is, it’s not. Lactaid is 100% real milk, just without the lactose.
To drive this point home, we’ve brought in a real farmer and his cow to set the record straight.
DIRECTOR: Joe Pernice
ECD: George Decker
ACD/AD: Ashley White
Made @ D.NY
Due to its somewhat clinical-sounding name and a natural association to the brand’s line of pharmaceutical products, a lot of people assume that Lactaid is a milk substitute. The fact of the matter is, it’s not. Lactaid is 100% real milk, just without the lactose.
To drive this point home, we’ve brought in a real farmer and his cow to set the record straight.
DIRECTOR: Joe Pernice
ECD: George Decker
ACD/AD: Ashley White
Made @ D.NY
01 OLV
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02 TVC



02 TVC