Budweiser x Lionel Messi

After a week of speculation, Lionel Messi announced he would be staying at FC Barcelona for at least one more season, triggering one of the biggest social media moments in football history.

Within 48 hours, we used Messi’s new partnership to craft a uniquely-Messi response to the flurry of pundit opinions: they say a lot about Lionel Messi, and in return, he prefers to let his actions speak for themselves.

Press: Muse by CLIO, AdAge, Forbes, Creativity Pick of the Day

2021 CANNES LIONS, SILVER 
2021 CLIO SPORTS, SILVER 
2021 ONE SHOW, BRONZE 
2021 SHORTY AWARDS WINNER X2  
2021 WEBBY AWARDS NOMINEE X3

EDIT: Jim Helton // Final Cut
ECD: James Cowie 
CD: Heather English 
ACD: Chris Wernikowski, Jeff Rozman
AD: Ashley White

Made @ D.NY

︎︎︎

01 TEASER FILM

02 KEY IMAGE


03 ACTIVATION