Michael Philbin is a Brooklyn-based Creative Director/Copywriter who
finds writing about himself in the
third person deeply uncomfortable.

Strata Elite x Citibank

In early 2026, Amex Platinum and Chase Sapphire Reserve hiked their annual fees (again) despite years of complaints regarding their overly-complicated, coupon book-style card benefits.

Citi took this as an opportunity to do things differently. To set themselves apart from the outsized and outspending luxury card behemoths.

Introducing the Citi Strata Elite -- a premium card with a single, powerful purpose: delivering more points on the stuff you actually spend money on.

Press: LBB, Campaign US

DIRECTOR: Aircastle // D7
EDIT: Tom Scherma // Cosmo Street
ECD: Pete Johnson
CD: Jana Pejkovska

Made @ LEO NY








︎︎︎

01 HERO FILM

02 OLV

Budweiser x Lionel Messi

After a week of speculation, Lionel Messi announced he would be staying at FC Barcelona for at least one more season, triggering one of the biggest social media moments in football history.

Within 48 hours, we used Messi’s new partnership to craft a uniquely-Messi response to the flurry of pundit opinions: they say a lot about Lionel Messi, and in return, he prefers to let his actions speak for themselves.

Press: Muse by CLIO, AdAge, Forbes, Creativity Pick of the Day

2021 CANNES LIONS, SILVER 
2021 CLIO SPORTS, SILVER 
2021 ONE SHOW, BRONZE 
2021 SHORTY AWARDS WINNER X2  
2021 WEBBY AWARDS NOMINEE X3

EDIT: Jim Helton // Final Cut
ECD: James Cowie 
CD: Heather English 
ACD: Chris Wernikowski, Jeff Rozman
AD: Ashley White

Made @ D.NY






︎︎︎

01 TEASER FILM

02 KEY IMAGE


03 ACTIVATION

Lactaid x Farmer Dave

Due to its somewhat clinical-sounding name and a natural association to the brand’s line of pharmaceutical products, a lot of people assume that Lactaid is a milk substitute. The fact of the matter is, it’s not. Lactaid is 100% real milk, just without the lactose.

To drive this point home, we’ve brought in a real farmer and his cow to set the record straight.

DIRECTOR: Joe Pernice
ECD: George Decker
ACD/AD: Ashley White

Made @ D.NY

01 OLV




02 TVC

Toyota Trucks

Toyota Trucks are typically outclassed by other “work truck” brands. They don’t quite have the capabilities that blue collar workers require during the week.

So instead, we focused on what they can do for your weekend. Less “work,” more “play.”

2017 HATCH AWARDS, Bronze
2017 HATCH AWARDS, Merit

01 TVC

02 PRINT















03 AUDIO

Swisher Blunts 2024 Launch

Swisher has officially landed in the cannabis space. 

After decades of DIY blunt-rollers proclaiming Swisher as the gold standard, the company decided to make it official.

Using their state-of-the-art facilities to manufacture and roll the most prestine bones ever rolled, it was our job to (re)launch the brand -- not as a cigarillo company, but as the OG brand name for blunts.

DESIGN: Alexandre Correa
ECD: George Decker
ACD/Art: Ashley White

Made @ D.NY






︎︎︎

01 BRANDING

















02 PRODUCT NAMING




03 DIGITAL + SOCIAL




  




 

04 MERCH